Vicinia di Doverio

A communication project developed as a team for the Vicinia di Doverio association. I handled the social strategy and the design of the posters for the year's events.

Three very different events called for three distinct registers while still reading as one series. Each poster starts from the material the event brings with it — a product photograph, an archive painting, fire — treated as the lead image, with the hierarchy built around it and the practical information held in one compact block.

Print and social have different hierarchies: a poster is read from a distance and has time, a post is seen on a phone and has almost none. Designing for both means deciding, each time, what can disappear.