Three hypothetical photographic campaigns for fragrance and jewellery products. From defining the concept and building the moodboards through to the shooting phase, each proposal explores a different visual style — from stark minimalism to an emotive shoot with a model — to tell the distinct identity of each brand.
- Year
- 2024—2025
- Context
- Campaign exercise — independent projects, not commissioned by the brands
- Role
- Brand analysis, concept, moodboards, set and shooting
- Tools
- Studio, controlled lighting, paper backdrop
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